Joel Makower: Let’s talk soil. What have you been thinking about?
Bill McDonough: One of the most astonishing books I’ve ever read is An Agricultural Testament by Sir Albert Howard. He was a British agronomist who had been sent by the Crown during the Raj to India to explain Western agriculture to the Indians. And when he got there, he realized that we had it backwards and they had it forwards. That essentially what they were doing was treating the soil as a living organism, which it is, and that you’re essentially feeding the mycorrhizal bacteria and the fungi, which are then building the soil, accruing nitrogen, carbon, and so on.